I've averaged fewer than one order per quarter for the last few years, so $100 would amortize to be a very expensive shipping fee. (I wouldn't use the streaming

I've averaged fewer than one order per quarter for the last few years, so $100 would amortize to be a very expensive shipping fee. (I wouldn't use the streaming.) If I spent $100 I'd feel pressured to shop more at Amazon rather than shop for the best price, and to do more consuming in general. Neither of which I want. Amazon is removing the friction from and incentivizing impulse buying. The aggressiveness with which they push Prime should be a big warning sign. My original disinterest with Prime has become stubbornness to avoid it. The more Amazon resembles a monopoly, the worse off for consumers in the long run. So I believe spreading my support to other businesses is a good idea anyway.