> The only solution is to unite in changing our behavior. We need to give website operators an ultimatum: Remove the modals, or we leave. Firstly: most of thes

> The only solution is to unite in changing our behavior. We need to give website operators an ultimatum: Remove the modals, or we leave. Firstly: most of these modals only show up on exit intent and only once per ~90 days (if you allow cookies), so this ultimatum is fairly hollow. Secondly: do you value your pageview so highly that you think web publishers must respond to your demands? Are you paying these sites for their content/whatever else you're looking at? If not, then maybe clicking out of a modal once per 90 days is a fair price to pay for whatever it is that you're looking at. Thirdly: as you mention, the reason these modals are all over the place is that they work. Fortunately, all highly-effective marketing tactics get repeated perpetually until consumers become immune to them...that will surely happen here, you might just need to wait a bit longer. should note that, like @petecooper below/above, I'm in the newsletter business and don't use these modals. But I also see no reason why people who want to use them shouldn't use them