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The author isn't opposed to newsletters at all, they're opposed to newsletter popups.
by taco_emoji 10y ago
The author isn't opposed to newsletters at all, they're opposed to newsletter popups.
- tlow 10y agoI've implemented these as well, they're not my favorite and it wasn't my decision to add them. However, after a certain point, for those popups which only appear after engaging with the content, there is some validity to the idea of this as a form of progressive signup/engagement. Second, newsletter popups, with exceptions such as {Pinterest; Quora; Cook's Illustrated} these popups are not a pay-wall. The better criticism is of the poor interaction design of such systems that don't treat any click outside of the modal as a modal exit command.