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From the perspective of crowdfunding 1. The crowdfunding sites themselves maintain HUGE newsletter lists and use very advanced analytics to determine what to p
by tlow 10y ago
From the perspective of crowdfunding
1. The crowdfunding sites themselves maintain HUGE newsletter lists and use very advanced analytics to determine what to place in those newsletters.
2. For campaigners, the size and activity of your email list is a huge factor in determining your campaign success. Just like this web tool https://www.thunderclap.it/about https://www.thunderclap.it/about sending a direct email blast to a good list can mean the difference of a successful hard launch and campaign, or a lackluster or failed campaign. The email lists of the sites themselves which feature several campaigns, are hugely influential on campaign success, and in my experience has at least once lead to the production of 4x our total raise goal in a single platform newsletter feature of our campaign.
Sometimes people do want to be notified. Newsletters are something of a different issue, but the case above seems like a newsletter to me. Especially because we used our first campaign backers + second campaign + interest landing pages and social media gathering email campaigns to continually send emails about new campaigns and products.
Essentially therefore I'm arguing, the ability to gather a quality, targeted email list and generate a recurring newsletter without a 10%+ attrition rate [1] is both difficult and valuable.
[1] CANSPAM compliance requires unsubscribe link, my personal interpretation is 1-click unsubscribe should be the rule, no loading email setting pages behind login walls. Good design is honest. Crowdfunding requiring physical good production in quantity is very difficult for the uninitiated. And then it remains difficult, time consumer over time, and requires constant attention. This is essentially scaling issues but in the physical world. So many of the failed to deliver crowdfunded projects are not so much dishonest as naive, but also consider Jobs' thoughts on the subject
> great artists ship
though Dieter Rams (most famous living Industrial Designer) says
> designers are not fine artists who we are often confused for
- TelmoMenezes 10y ago> Just like this web tool https://www.thunderclap.it/about https://www.thunderclap.it/about This is not a "web tool", this is a spam tool. > Sometimes people do want to be notified. No they don't. > Essentially therefore I'm arguing, the ability to gather a quality, targeted email list and generate a recurring newsletter without a 10%+ attrition rate [1] is both difficult and valuable. The web is a beautiful dream. It's being destroyed by people that talk about "attrition rates" and "targeted whatever". https://www.youtube.com/watch?v=jemqAtxKyAo https://www.youtube.com/watch?v=jemqAtxKyAo
- JadeNB 10y ago> > Just like this web tool [redacted] > This is not a "web tool", this is a spam tool. So let's not put the link in as many threads as possible!
- tlow 10y agoI'm sorry but calling said tool "spam" is hyperbole to the point of factual incorrectness. Furthermore, this said tool is recommended by Indiegogo's Field Guide, a direct publication of Indiegogo.com, the world's second largest Crowdfunding Platform. I suggest you re-evaluate your fallacious assertion. Aside: You seem very argumentatively aggressive in your comments. Is that serving you or those you're communicating with?
- TelmoMenezes 10y ago> I'm sorry but calling said tool "spam" is hyperbole to the point of factual incorrectness. The first sentence from Wikipedia on "spamming" is: "Electronic spamming is the use of electronic messaging systems to send an unsolicited message (spam), especially advertising, as well as sending messages repeatedly on the same site." Do you disagree with this definition? > Furthermore, this said tool is recommended by Indiegogo's Field Guide, a direct publication of Indiegogo.com, the world's second largest Crowdfunding Platform. I have nothing against Indiegogo, but it's not very hard to figure out that they have a vested interest in their users spreading their crowdfunding campaigns as far and wide as possible -- they make money if they get funded and they get free advertisement as a side-effect. Why should I care what they think about this issue? > Aside: You seem very argumentatively aggressive in your comments. Is that serving you or those you're communicating with? Yes.
- taco_emoji 10y agoThe author isn't opposed to newsletters at all, they're opposed to newsletter popups.
- tlow 10y agoI've implemented these as well, they're not my favorite and it wasn't my decision to add them. However, after a certain point, for those popups which only appear after engaging with the content, there is some validity to the idea of this as a form of progressive signup/engagement. Second, newsletter popups, with exceptions such as {Pinterest; Quora; Cook's Illustrated} these popups are not a pay-wall. The better criticism is of the poor interaction design of such systems that don't treat any click outside of the modal as a modal exit command.