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I think Google is fighting this by giving a lower rank to pages that do this[1]. [1]: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-con

• peeplaja 10y ago
  That's only for full screen takeover popups - and only for search engine traffic
  • accountface 10y ago
    It's not only for full-screen — slide-outs that block X amount of content will also be punished. A lot of these popups specifically target based on various segments of Google keyword traffic. It's a good start.
• thr0waway1239 10y ago
  Gotta love it when Google claims to fight for the small guy. They are more like one of those vengeful comic villains who turn into absolute batshit psychos if rubbed the wrong way. At least with actual comic villains, you know what you did to incite their murderous rage. You cannot link out without thinking twice, you cannot get links in without worrying about consequences, you grow at exactly the pace that pleases the gods over at the google-plex, and better think twice before you do any guest blogging, and remember the 200 ranking factors at play, and finally, never, ever, ever get on their wrong side. Oh, and to keep it more fun, just wait till you need to stand in line someday for their customer support. That is a whole another level of batshit psycho crazy. Why, Thank you, Google. Without you, what will the poor little people of the world do?