I feel like people spend irrational amounts of energy on possible future rewards. I don't want to offend anyone by naming specific examples, but some people def

I feel like people spend irrational amounts of energy on possible future rewards. I don't want to offend anyone by naming specific examples, but some people definitely undervalue their time. I think a more interesting question is: how will people value the exposure of their shopping habits to their social graph? If people are not revolted by it, there is going to be big money in enticing people to advertise to their friends in exchange for discounts or VIP benefits.