4 ms·

Honestly it's probably that half decade or so making the switch. Different strokes for different folks for sure; but Im fairly sure the cities you describe don'

Honestly it's probably that half decade or so making the switch. Different strokes for different folks for sure; but Im fairly sure the cities you describe don't exist in the US anymore, at least on the east coast. You're more likely to die in a car accident than be killed by a stranger in nyc (and the heart disease brought on by the sedentary car shaped life is a far bigger risk factor). Live fast, die young, make bank; that's the counter culture philosophy. A slow death as we watch our homes devalue in the burbs worked for our parents, but there's a growing wave of nihilism attracted to the other life urban living offers.

amyjess 10y ago
While this study was conducted with Canadians in mind, everything about it resonates with that I've seen from American Millennials as well: https://www.wgsn.com/blogs/canadian-millennials-meet-the-6-key-consumer-tribes/ https://www.wgsn.com/blogs/canadian-millennials-meet-the-6-k... "Bros & Brittanys" is, at 32%, by far and above the largest group and described as "enthusiastic consumers". I'd imagine many other "Lone Wolves" (a group I consider myself part of) enjoy the peace and quiet of a suburban environment; I don't like being surrounded by people. I enjoy living an atomized life where most of my social interaction is online. I've actually met some New Traditionalists, too... actually, my legally-blind friend I mentioned before is one of the only people from college I know who's an outspoken political conservative, and his wife is even more conservative than he is. Every Sunday, his wife drives him to church in his rural hometown, and they spend the day with his family. Since he got married, he's only become more and more of an extreme religious conservative. There is also some more evidence showing that younger Millennials are more conservative than a lot of people think: https://www.ketchum.com/pt-br/news/break-ranks-among-millennial-males-18-25-year-olds-are-new-traditionalists-finds-ketchum-study https://www.ketchum.com/pt-br/news/break-ranks-among-millenn... And to be honest, I don't think the urban hipster Millennials are any different from Gen-Xers who identified as slackers and Baby Boomers who joined the hippie movement. As they get older, the majority of them are going to walk away from their countercultures and return to more traditional lives. If you believe in Strauss-Howe generational theory, then once the current Crisis runs its course, Millennials are going to have the same role in the new status quo that the GI Generation had in the 1950s.
- lordCarbonFiber 10y ago
  You might be right, (I certainly hope not) but the changing demographics of the US[0], decline in marriage rates[1], and shift in the economy requiring increasing education to remain competitive will leave this generation as a whole better equipped to drive culture in a positive direction. Either way Im sure I'll be dead by some preventable disease not covered by "new traditional" health insurance long before it becomes an issue. [0]https://en.wikipedia.org/wiki/Demography_of_the_United_States#Demographic_statistics https://en.wikipedia.org/wiki/Demography_of_the_United_State... [1]https://en.wikipedia.org/wiki/Marriage_in_the_United_States#/media/File:Marriage_and_Divorce_Rates_in_the_US_1990-2007.png https://en.wikipedia.org/wiki/Marriage_in_the_United_States#...
- acchow 10y ago
  Last I saw, Canada is a much more urban country with a far greater proportion of its population living in an urban area than America. I don't know whether or not that's a cause of "bros and brittanys" or the other way around (or they are equivalent) but just thought I'd point that out. I think there are a lot more traditionalist Americans than Canadians.

amyjess 10y ago

While this study was conducted with Canadians in mind, everything about it resonates with that I've seen from American Millennials as well: https://www.wgsn.com/blogs/canadian-millennials-meet-the-6-key-consumer-tribes/ https://www.wgsn.com/blogs/canadian-millennials-meet-the-6-k... "Bros & Brittanys" is, at 32%, by far and above the largest group and described as "enthusiastic consumers". I'd imagine many other "Lone Wolves" (a group I consider myself part of) enjoy the peace and quiet of a suburban environment; I don't like being surrounded by people. I enjoy living an atomized life where most of my social interaction is online. I've actually met some New Traditionalists, too... actually, my legally-blind friend I mentioned before is one of the only people from college I know who's an outspoken political conservative, and his wife is even more conservative than he is. Every Sunday, his wife drives him to church in his rural hometown, and they spend the day with his family. Since he got married, he's only become more and more of an extreme religious conservative. There is also some more evidence showing that younger Millennials are more conservative than a lot of people think: https://www.ketchum.com/pt-br/news/break-ranks-among-millennial-males-18-25-year-olds-are-new-traditionalists-finds-ketchum-study https://www.ketchum.com/pt-br/news/break-ranks-among-millenn... And to be honest, I don't think the urban hipster Millennials are any different from Gen-Xers who identified as slackers and Baby Boomers who joined the hippie movement. As they get older, the majority of them are going to walk away from their countercultures and return to more traditional lives. If you believe in Strauss-Howe generational theory, then once the current Crisis runs its course, Millennials are going to have the same role in the new status quo that the GI Generation had in the 1950s.

lordCarbonFiber 10y ago
You might be right, (I certainly hope not) but the changing demographics of the US[0], decline in marriage rates[1], and shift in the economy requiring increasing education to remain competitive will leave this generation as a whole better equipped to drive culture in a positive direction. Either way Im sure I'll be dead by some preventable disease not covered by "new traditional" health insurance long before it becomes an issue. [0]https://en.wikipedia.org/wiki/Demography_of_the_United_States#Demographic_statistics https://en.wikipedia.org/wiki/Demography_of_the_United_State... [1]https://en.wikipedia.org/wiki/Marriage_in_the_United_States#/media/File:Marriage_and_Divorce_Rates_in_the_US_1990-2007.png https://en.wikipedia.org/wiki/Marriage_in_the_United_States#...
acchow 10y ago
Last I saw, Canada is a much more urban country with a far greater proportion of its population living in an urban area than America. I don't know whether or not that's a cause of "bros and brittanys" or the other way around (or they are equivalent) but just thought I'd point that out. I think there are a lot more traditionalist Americans than Canadians.