"For examples, location, phone numbers, and event dates and times are key pieces of info which need to be presented and factored into the search, but are likely

"For examples, location, phone numbers, and event dates and times are key pieces of info which need to be presented and factored into the search, but are likely listed in very arbitrary ways which need intelligent "contextualization" by the search engine." Wasn't this the goal of Facebook's Open Graph? Websites which represent objects could have this data readily available, without the fuss of contextualizing arbitrary data.