I can assure you, that no patient is a willing "customer" or "consumer" of healthcare. True 'consumers' or 'customers' have a choice to buy something or not. I

I can assure you, that no patient is a willing "customer" or "consumer" of healthcare. True 'consumers' or 'customers' have a choice to buy something or not. If you are a sick patient, there is no choice. As a physician and subspecialist I have invested 24+ years of education to achieve this title. Its degrading to our profession and patients to refer to us doctors as 'providers' and to patients as 'consumers'. This takeover of healthcare by MBA-speak is one of the most irksome trends, and rebranding patients as "consumers" is a patently false equivalence.