I'm just thinking from the point of view of each of these actors. Users do not care about content publisher finances until their favorite site goes under. What

I'm just thinking from the point of view of each of these actors. Users do not care about content publisher finances until their favorite site goes under. What some of them do appear to care about - day by day - is whether they see advertising or not. Those who are motivated to take any action at all are more likely to install an adblocker extension than switch browsers. For everyone involved in the ecosystem, Brandon Eich and Brave are starting out on the wrong foot.