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User: why don't I just run an open source adblocker that doesn't serve me ads? Publisher: you are extorting me into using your platform by blocking my partners
by etjossem 10y ago
User: why don't I just run an open source adblocker that doesn't serve me ads?
Publisher: you are extorting me into using your platform by blocking my partners' ads.
Advertiser: you are extorting me into using your platform by blocking my ads.
- news_to_me 10y ago> User: yes, but why don't I just run an ad-blocker and wait for the tragedy of the commons to befall content publishers? The problem with this is that it doesn't influence incentives in the right way. If your goal is to replace advertising entirely, there needs to be something to replace it. If your goal is to make advertising better, you need to reward the "good ads" (whatever that means) by selectively showing them. If you just don't care and don't want to see ads, I guess you're in the majority but you're not really helping anything.
- etjossem 10y agoI'm just thinking from the point of view of each of these actors. Users do not care about content publisher finances until their favorite site goes under. What some of them do appear to care about - day by day - is whether they see advertising or not. Those who are motivated to take any action at all are more likely to install an adblocker extension than switch browsers. For everyone involved in the ecosystem, Brandon Eich and Brave are starting out on the wrong foot.
- Analemma_ 10y ago> If you just don't care and don't want to see ads, I guess you're in the majority but you're not really helping anything. It's not my job to help anything. Other people's revenue models are not my problem.