Kind of curious why you guys chosen 49th Parallel, when there are myriad other roasters in USA itself. I mean its great you picked 49th; I lived in Vancouver fo

Kind of curious why you guys chosen 49th Parallel, when there are myriad other roasters in USA itself. I mean its great you picked 49th; I lived in Vancouver for many years and am a fan of them(+Lucky's Doughnuts!). But wondering if you are based in SF, & assuming your initial target market is USA, why go with a cross border hassle?