Something a lot of these comments are currently missing is the fact that the video specifically described that: 1. The brave browser by default blocks ads and

Something a lot of these comments are currently missing is the fact that the video specifically described that: 1. The brave browser by default blocks ads and tracking software. 2. That advertisements are opt-in only in the brave browser. So while this is a subtle advertisement for the Brave Browser[0], I think this is also a clean separation from the browser in attempt to create a new form of advertising. While obviously those defaults can change, I'd imagine the reason for the clean separation between the BAT and the Brave Browser is because users would be significantly more hesitant to join if the "goal" of the browser was an alternative for of advertising. On that merit I would evaluate the browser separately from this idea. Ignoring the integration with the Brave browser though, one issue for this is that this doesn't solve the fundamental problem of a company that might have a boring product, that wants to advertise and is willing to pay for it. Google will take your money, and show your ads to the relevant market. People click on those ads, and drive engagement to the company. Most companies don't have exciting enough products to be able to drive engagement with simply the "product". Another issue is that if the BAT tokens are generated from users attention and the quality of the ads, and NO user information is stored like is claimed here, then there would engagement would most likely be significantly less than with other advertisers, as the advertising market is then expanded to all people, rather than the demographic the company is trying to hit. This would mean that whatever monetization form Brave comes up with is going to have to be a lot cheaper than what Google is charging, because I can almost guarantee engagement suffer drastically. Finally, as a quick test, I don't even see the browser succeeding on the basis of blocking "all" ad content, as it doesn't even block Facebook ads with the "block all ads" setting checked[1]. I'd imagine because Facebook sends their ads along with the actual page content, which I'd also imagine most other ad companies would figure out a way to do if Brave becomes more successful. [0] https://brave.com/ https://brave.com/ [1] http://imgur.com/kN8l8Ph http://imgur.com/kN8l8Ph