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As the neighbor comment points out, EV validation is absolutely not a waste of money. I've been part of A/B testing on most aspects of domain security and it's
by zorpner 10y ago
As the neighbor comment points out, EV validation is absolutely not a waste of money. I've been part of A/B testing on most aspects of domain security and it's arguably one of the best ROIs out there for e-commerce sites.
They don't improve security -- that is true.
- ceejayoz 10y ago> I've been part of A/B testing on most aspects of domain security and it's arguably one of the best ROIs out there for e-commerce sites. That's a bit hard to reconcile with the fact that Amazon.com can't be bothered to get one.
- the8472 10y agoamazon has brand recognition, they don't need to assuage people's semi-conscious perception of site trustworthyness.
- rcthompson 10y agoMost outliers are hard to reconcile with the mean.
- msbarnett 10y agoAmazon as a brand already has the trust of visitors to the site, through sheer pervasiveness in our culture. Non-household name eCommerce sites benefit significantly from quality signals like the EV bar, however.
- therealmarv 10y agoWow, that's interesting. Would you mind share numbers like percentage of A and B group?
- prdonahue 10y agoSo you're serving an EV vs. DV/OV some random % of the time for same site and measuring conversions? Mind sharing the data?