So, I drank instant coffee in morning and immediately recalled the headline I read last night here in HN "Instant coffee that doesn't suck". Unfortunately, I'm

So, I drank instant coffee in morning and immediately recalled the headline I read last night here in HN "Instant coffee that doesn't suck". Unfortunately, I'm not in the US to order, but when I opened your website, I did not find your package beautiful. It did not seduce me, it did not seem to be a premium product. It seems to me that one of the biggest potential marketing strategies you could have is when someone takes one from the bag in a public space, like an office, and another will ask: What is it? But, at least for me, the only thing I would think would be that this is some kind of medication or a cigar, and I would remember the Seifield episode about Pez. Have you thought about changing the package to something that gives a better experience and seems more premium?