I see your point, but I don't think the analogy fits. In that case, it's infuriating because (a) you actually had to travel to the store, and (b) it's supposed

I see your point, but I don't think the analogy fits. In that case, it's infuriating because (a) you actually had to travel to the store, and (b) it's supposed to be open right now. Medium's new business simply isn't ready yet. It's like the restaurant that across the street from my apartment last year and put up a "Grand Opening: March 15th" sign in February. Or Apple announcing their new iPhone before its release. Etc. Nothing wrong with that.