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I think you would have a shot at a solid niche with the decaf angle. Think about this: At practically every workplace you can get real coffee, which will probab
by aedron 10y ago
I think you would have a shot at a solid niche with the decaf angle. Think about this: At practically every workplace you can get real coffee, which will probably always beat freeze-dried stuff. But if you want decaf you are SOL.
I am currently forced to drink Nestlé Gold Decaf and it is just barely tolerable. I don't know how your product compares but personally I would spring for anything better in a heartbeat, price be damned.
- freese 10y agoThis is really great to hear. We've had a good amount of demand for decaf option and are working on it. Email me and I'll keep you in the loop