The important question is: Why are you writing the content? What is your goal? If your goal is to be a writer, to publish content, then you might need to charg

The important question is: Why are you writing the content? What is your goal? If your goal is to be a writer, to publish content, then you might need to charge for the content. You could write a book and charge for purchasing it, you could write a blog with affiliate links, or you could signup for something like medium subscriptions. If your goal is to drive customers to your business (which could be your book!), then of course you shouldn't charge for the content; you should spend your time optimizing what you write about and how you direct users to your business. Content marketing is a very powerful inbound user funnel. But you can't just write a bunch of content and hope it converts into users. You need to be systematic it and realize that it is the widest part of your inbound user funnel. The goal should always be to "convert" the maximum percentage of readers by pushing them further into the funnel (e.g. by signing up for your newsletter). You need to identify the correct audience, write interesting content for that audience, and then carefully drive readers to engage with your content via some call-to-action that pushes them into the next part of your funnel.