This is a classic such example from Lyft: http://creativity-online.com/work/lyft-junelife-is-better-when-you-share-the-ride/50329 http://creativity-online.com/w

This is a classic such example from Lyft: http://creativity-online.com/work/lyft-junelife-is-better-when-you-share-the-ride/50329 http://creativity-online.com/work/lyft-junelife-is-better-wh... Goebels would be proud. The granny is a lyft driver (1) by choice (2) it helps with her loneliness (3) she gets affirmation of her value to society. Of course, the reality is that drivers drive Lyft through necessity, and it is lonely job much of the time. The real kicker, though, is that the advertisement is not even to try and get more drivers. It's used to asuage middle-class guilt who are underpaying for the labour of one of their peers. Middle class people should think 'Hey, these people drive by choice, and it's fun. Win win!'