For some Australian context, being in Melbourne, a place full of coffee lovers (and something we jokingly say our city is better at than Sydney) I can't say I s

For some Australian context, being in Melbourne, a place full of coffee lovers (and something we jokingly say our city is better at than Sydney) I can't say I see a market for nice freeze dried coffee. I'd almost go so far as saying it's become a very established cultural past time to go out and buy a fresh coffee from a local cafe - even when there may be Nespresso on offer in the office for free. I don't see how this product would make it here - the taste of the coffee is simply one (very important) part of the coffee experience. Where I do see a market however is outdoor activity stores; camping, caravanning, fishing, boating etc. Sell them in large boxes so we can take them away for trips. I know it's not a "monthly" transaction then, but I fail to see how that model will work here. Perhaps some of our other states such as Queensland, NT or WA where it's a bit harder to consistently find a good coffee somewhere nearby.