2 ms·
To be fair, it can't possibly be easy for Google work out what ads are appropriate for what content. I mean some will be easy like a crap music video and Beats,
by synicalx 10y ago
To be fair, it can't possibly be easy for Google work out what ads are appropriate for what content. I mean some will be easy like a crap music video and Beats, but there are some videos that just aren't ad material.
"Ok we've got a large topless woman covered in slogans, holding a sign, and screaming at a crowd. Maybe.... Nescafe?"
- FLUX-YOU 10y agoContext is difficult but maybe if you can't establish an easy context, you don't run ads from major buyers. Another option is separating classes of customers into major buyers like AT&T and everyone else -- AT&T's ads only go onto curated and high reputation channels. AT&T and other advertisers frankly seem to have not understood the risk of a site which plays their ads on videos that anyone in the world can upload. Or, they have tolerated or controlled the risk up until now and ads + terrorist videos have become a big enough news story that Google has been made into the fall guy.