Restricted mode was released in 2010 so it's not new. It's an opt-in setting and only 1.5% of people use it. Compare that to the percent of people using ad bloc

Restricted mode was released in 2010 so it's not new. It's an opt-in setting and only 1.5% of people use it. Compare that to the percent of people using ad blockers. https://youtube-creators.googleblog.com/2017/03/restricted-mode-how-it-works-and-what.html https://youtube-creators.googleblog.com/2017/03/restricted-m... For people who can't stand inappropriate videos, the alternative is not using youtube altogether, which would be even worse for ad revenue. So introducing restricted mode helps ad revenue. Obviously whether the creator of a video is LGBT or not should not affect restriction, and it appears youtube might be breaking that. But the affect is quite small because very few people use restricted mode.