"Maximimizing publication count" seems to be the accepted ground truth, but I'm still somewhat surprised researchers don't write for a larger audience because o

"Maximimizing publication count" seems to be the accepted ground truth, but I'm still somewhat surprised researchers don't write for a larger audience because one would think that expanding your audience beyond your sub-field will have a higher chance of garnering citations. Maybe the "lottery" citation factor isn't worth the extra effort required to normalize in-field shibboleths. Then again, if maximizing citations truly is the overriding publication incentive, I wonder why low h-index researchers don't pursue this route and 'upgrade' their existing papers for a wider audience wherever possible.