I'm doing something similar (not similar to this niche, but going after a niche that has many competitors). But, we did it intentionally, so there was no surpri

I'm doing something similar (not similar to this niche, but going after a niche that has many competitors). But, we did it intentionally, so there was no surprise. What we're doing is focusing on one killer feature -- and addressing it in a way that none of our competitors do. So, what's your killer feature? I would think hard about that, because that's what will differentiate yourself. Once you have a beta product, I'd pick a geographic area and market there. Research the Yelp approach. They were very, very far from the first to market -- and had a unique approach to get a competitive edge.