That may lead to people switching to other browsers more often than dropping Netflix subscriptions, but the costs for Netflix wouldn't be 0 Maybe not, but sinc

That may lead to people switching to other browsers more often than dropping Netflix subscriptions, but the costs for Netflix wouldn't be 0 Maybe not, but since they already provide their content via various apps anyway, it's hardly a leap to them providing a dedicated, proprietary player on other platforms as well. If Chrome were to ship without DRM, Netflix would cave faster than you can say "thepiratebay". See what happened to flash when it wasn't supported on the iPhone. Flash continued to be the dominant platform for online video for several more years, major sites didn't work on Apple devices, and competitors literally ran campaigns with lines like "See the whole Internet"? I'm not sure you're making the point you intended to here. If your defeatist attitude had prevailed in the early years, we'd all be writing VBScript to animate the spinning gif on homepage.doc – yes, Microsoft once tried to push .doc to replace .html. This is just silly. At no point in the history of the Web, from its earliest days growing out into public awareness, was there any serious prospect of anything like that happening. Whether we're really better off with JS having become the dominant front-end language is a different question, but I digress. I also think the music industry has proven quite clearly that you'll have a lot more success with carrots than sticks. The music industry can sell its primary content at sub-dollar prices and still make a reasonable profit. Almost no-one else can.