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I've recently cut down to one or two cups a day, and I'm not super picky, so I'm not the target market here, but I'll give my two cents anyway in case it helps.
by jlarocco 10y ago
I've recently cut down to one or two cups a day, and I'm not super picky, so I'm not the target market here, but I'll give my two cents anyway in case it helps.
Number one, $19 for 8 cups of instant coffee seems really expensive. I can get a really good basic coffee around here (Boulder, CO) for between $1.50 and $3, depending on size and quality. If the instant costs almost as much, I might as well just walk across the street.
Second, a subscription model seems strange for instant coffee. It's something I'll use when I don't want to make regular coffee, but also can't run across the street to buy one. I'm not in that position often, and I'm not even a coffee snob.
Just a random thought, but have you considered a tiered approach? Sell the first extraction at a higher cost, but also have a cheaper product line that does the extraction process two or three times to increase the yield?
- freese 10y agoThanks for the feedback! The price is that high because of the quality of coffee and process we use. My co-founder Josh wrote a blog post about it here: https://goo.gl/mYuxkt https://goo.gl/mYuxkt Re: extraction - We've thought of that. With our current equipment it's not possible. I think the more realistic way would be to extract the coffee once and sell the spent grounds to another company for further extraction.
- hellothree23 10y agoI'd plus one the price too...its laughably expensive. plus the packaging is extraordinarily wasteful. I'd say the process needs major work to reduce the price point and rethink out the packaging. I actually drink instant when I'm camping and would love to try it but I would consider this product super niche because it's honestly not much more work to just do a pour over of real coffee (for less money).