3 ms·

> I have quite a few data points Show us the data points or it didn't happen. I am highly sceptical about your statement and am convinced that most people are

by mastazi 10y ago

> I have quite a few data points Show us the data points or it didn't happen. I am highly sceptical about your statement and am convinced that most people are willing to pay in exchange for ease of use and convenience.

Silhouette 10y ago
Show us the data points or it didn't happen. Sorry, that's not how it works. The situation is what it is, and the people with hard data are going to act on it, and your scepticism does not change any of that. As another person with business interests that produce custom video content for niche markets, I have shifted significantly in my attitude towards DRM since discovering how real people behave. We tried to be nice and considerate and not limit access to the video files with DRM. We did this while producing new, original content unlike anything else out there for our subscribers. We held out for several years. But we got to the point where we were spending so much time dealing with that that it was directly affecting our ability to deliver for the vast majority of our customers who respected the rules. We were losing out on revenues, our genuine customers were losing out on new content, and the only people winning were the freeloaders and the people enjoying our content on other people's sites/channels/whatever. My concern about DRM affecting legitimate customers if something goes wrong is as strong as ever, so we still take a cautious approach and err on the side of being nice. However, I have no qualms at all about DRMing every single asset we have, and I have no qualms whatsoever about deploying the lawyers against people who knowingly, maliciously and without remorse rip off the results of several years of hard work and share them with others. As a final point, none of this negates your point that making access convenient and prices reasonable improves conversion rates. But I see little evidence that this helps if part of your potential market is finding your content totally free from someone else first.

by mastazi 10y ago

Silhouette 10y ago

Show us the data points or it didn't happen. Sorry, that's not how it works. The situation is what it is, and the people with hard data are going to act on it, and your scepticism does not change any of that. As another person with business interests that produce custom video content for niche markets, I have shifted significantly in my attitude towards DRM since discovering how real people behave. We tried to be nice and considerate and not limit access to the video files with DRM. We did this while producing new, original content unlike anything else out there for our subscribers. We held out for several years. But we got to the point where we were spending so much time dealing with that that it was directly affecting our ability to deliver for the vast majority of our customers who respected the rules. We were losing out on revenues, our genuine customers were losing out on new content, and the only people winning were the freeloaders and the people enjoying our content on other people's sites/channels/whatever. My concern about DRM affecting legitimate customers if something goes wrong is as strong as ever, so we still take a cautious approach and err on the side of being nice. However, I have no qualms at all about DRMing every single asset we have, and I have no qualms whatsoever about deploying the lawyers against people who knowingly, maliciously and without remorse rip off the results of several years of hard work and share them with others. As a final point, none of this negates your point that making access convenient and prices reasonable improves conversion rates. But I see little evidence that this helps if part of your potential market is finding your content totally free from someone else first.