> What people want to do after work is to sit in the sofa and press "play". They don't want to start installing software. Maybe, but Roku, Fire Sticks, Apple T

> What people want to do after work is to sit in the sofa and press "play". They don't want to start installing software. Maybe, but Roku, Fire Sticks, Apple TV & Chromecast all seem to indicate that people are willing to put in some effort to set up a platform for video consumption. That combined with pre-installed solutions like iTunes and Microsoft Movies & TV give users some pretty easy options to compete with their browser.