I agree that mimetic pressures drive consumption but I was trying to dwell on the bit about black women becoming less proud of natural hairdo to make the market

I agree that mimetic pressures drive consumption but I was trying to dwell on the bit about black women becoming less proud of natural hairdo to make the market for hair attachments massive like it is today. I don't think Michelle Obama ever donned natural in her 8 years as FLOTUS. It used to be that women of African descent would sport plaits, Jheri curls (80s), Afro (70s) etc. These were styles that rarely required the use of hair attachments or wigs. Wigs used to be for masking hair loss ...