Instant coffee can actually be good (although right now almost all of it is downright horrendous). (sorry, have to mention competing product). Nescafe Tasters

Instant coffee can actually be good (although right now almost all of it is downright horrendous). (sorry, have to mention competing product). Nescafe Tasters Choice in the single packs I find very acceptable and often prefer to brewed coffee. So I'm pretty sure good instant coffee can be done. Be very interested to see what can really be done with an even higher quality product as this outfit appears to be doing. Not crazy about subscription though. Understand it makes business sense from companies perspective but it doesn't from mine. Maybe this will work out nicely to where other distribution models make sense. Best of luck! I'm rooting for you :)