If "it's gotta be cool", then getting in bed with an organization as shady as LinkedIn was... maybe not the most productive way to go about it. "Reputations are

If "it's gotta be cool", then getting in bed with an organization as shady as LinkedIn was... maybe not the most productive way to go about it. "Reputations are stubbornly difficult to dislodge," indeed - but acquiring LinkedIn only strengthens the old, bad, monopolistic-bully reputation Microsoft is supposedly trying to shed.