To add to your explanation: part of the idea is that you should be outputting a lot of product. The twist is that you don't have to be the one who creates it.

To add to your explanation: part of the idea is that you should be outputting a lot of product. The twist is that you don't have to be the one who creates it. The example he gives (for vloggers) is to do a lot of collaboration projects in which you host others on your site. I think one can find analogues in other business models without too much difficulty.