This argument was more true in the early days of the web DRM debate, but the Netflix of today is largely publishing its own content rather than distributing the

This argument was more true in the early days of the web DRM debate, but the Netflix of today is largely publishing its own content rather than distributing the content of others, so it is setting the terms of how its content will be protected. I don't think it is a coincidence that Netflix's more aggressive anti-piracy actions and rollout of more DRM-enabled platform choices has come at a time that they're distributing more of their own content.