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> I don't remember google stooping to such tricks ever before I kinda doubt that anyone has consciously tried to make the commercials louder than the content.
by jpmattia 10y ago
> I don't remember google stooping to such tricks ever before
I kinda doubt that anyone has consciously tried to make the commercials louder than the content. It's a tough problem to get right: The television industry has been at it a lot longer, and they still barely make it work. The digital outlets still seem to be finding their footing on this issue.
FD: My biz delivers commercial content to TV, digital and cable outlets (and we normalize the audio). Normalization used to be a bit of a black art, but failure to get the audio levels right results in FCC fines to the stations, so you have to work hard to make it happen.
- contras1970 10y ago> I kinda doubt that anyone has consciously tried to make the commercials louder than the content. It's a tough problem to get right: The television industry has been at it a lot longer, and they still barely make it work. right, that's why commercials are consistently louder than the "content".
- hprotagonist 10y agohttps://arstechnica.com/tech-policy/2010/09/super-loud-tv-commercials-one-step-closer-to-extinction/ https://arstechnica.com/tech-policy/2010/09/super-loud-tv-co... 7 years later..