This is not true. Prices vary widely, and 2-3x is definitely within range of prices you'd see selling through brokers. The price also depends on the product/co

This is not true. Prices vary widely, and 2-3x is definitely within range of prices you'd see selling through brokers. The price also depends on the product/company itself: how stable are revenues, what's churn, how diversified are traffic sources, etc.