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You are assuming that the average customer knows that the company is subsidizing the printer to sell the ink. . . I don't think that is true. I think the avera
by vivekd 10y ago
You are assuming that the average customer knows that the company is subsidizing the printer to sell the ink. . . I don't think that is true. I think the average person sees a great deal on a printer and is genuinely surprised when they find it drinks ink like it's Octoberfest.
- bdhess 10y agoAt the time of purchase you can find these things out by researching the price of the replacement ink cartridge and its page rating. (Page rating is soft/fudgeable but should at least be a reasonable way to ballpark the lifespan of the cartridge.) I would consider this cursory research when evaluating a purchase that takes an ongoing supply of consumables. To me it sort of seems like you're saying "Wow this dryer uses way more electricity than I thought it would!" or "Wow I bought this razor handle and the blades are really expensive!" or "Wow Swiffer really screws you with the replacement wipes!" or "Wow this car takes expensive tires!" -- even though the numbers for the ongoing consumables were available at the time of purchase.
- vivekd 10y agoSo every time I buy a swifter or razor or dryer I have to do thorough research on things like power consumption, cost of replacement parts etc. No! I have a life, I have other things to do. I buy from large brand names like Lexar because I expect them to be honest and engage in fair dealing and because researching every aspect of products I buy would be a full time job in itself.
- Karunamon 10y agoI get where you're coming from, but this concept you take issue with goes by another name: "due diligence" I'd even argue that selling a cheap ~$50 printer and then expecting to make it back on consumables is a legitimate business model. If you're the kind of person who prints once in a blue moon, it makes more sense than buying a ~$200 laser printer. Printers are generally expensive and generally last a few years. They're not casual, off-the-cuff purchases. Much like a computer, they are a precision machine, but with many more moving parts. I really don't believe it's unreasonable to do a couple hours worth of research on something that'll be in your home or office, possibly doing Important Serious Business Things, for years.
- mjevans 10y agoActually if you print that infrequently you'd probably be better off with one of those 'office stores' as a print service.