The problem is lack of knowledge, the average customer, including me when I bought my current crappy printer, doesn't have enough knowledge to know that certain

The problem is lack of knowledge, the average customer, including me when I bought my current crappy printer, doesn't have enough knowledge to know that certain printers eat ink. In fact, printer companies that use these sales tactics are relying on lack of customer knowledge. So it's not really reasonable to say that people are ingoring good companies and going to ones that use abusive tactics, its' more that people just don't know. I get that the customer has some responsibilities, but it doesn't make sense to say that the customer has to exhaustively reserach the ethics of every single company they buy something from. That would make buying a full time job considering our complex modern economy where customers regularly interact with many many companies and buy many many things