Steve's opinionated model was very elegant, but with that approach Apple was certainly not meeting everybody's demands. Back then it was ok to leave bunch of c

Steve's opinionated model was very elegant, but with that approach Apple was certainly not meeting everybody's demands. Back then it was ok to leave bunch of customers to others, as Apple still managed to find quite nice growth by for example entering to new device categories. For couple of years this has not been the case. Apple has been forced to find the growth by selling more of same to the customer base that is not growing so rapidly. I think the large number of models is simply a result of their attempt to maximize the money pouring with the current set of inventions they have at hand.