Big challenges are sometimes too big. Small challenges can teach us techniques to solve bigger challenges. Before you fly to the moon, you have to get a tin can

Big challenges are sometimes too big. Small challenges can teach us techniques to solve bigger challenges. Before you fly to the moon, you have to get a tin can in orbit. Coffee cups are easy to relate to, so the hope is to inspire a lot of interest. That energy once applied to this problem can be reused to work on similar problems of bigger scope.