I don't want to just jump all over you like some people are doing, because I think you make somewhat of a valid point (to be honest, I don't think I'm knowledge

I don't want to just jump all over you like some people are doing, because I think you make somewhat of a valid point (to be honest, I don't think I'm knowledgeable enough to have an opinion there). However, it's my understanding that you can SSL any app by default using their wildcard for free. As a private business, is it really so wrong for them to restrict the free, automated LE certs to just paid apps? If so, why? Just in case it's not clear, these aren't rhetorical questions - genuinely interested in your answers.