This is simply a play for a specific, smaller market that isn't adequately covered today. To be clear (and I will own up to being not fully knowledge on this t

This is simply a play for a specific, smaller market that isn't adequately covered today. To be clear (and I will own up to being not fully knowledge on this topic myself): many black women have very different hair than women of other races. The way they style it is different, the treatments they get are different, the products they use are different, and the issues they face are different. All of this is underepresented in most media today. Most social sites about hairstyles are white women's hairstyles sites by virtue of what they cover, even if it isn't their stated aim. This is a totally uncontroversial concept in most situations and markets, but somehow when race is involved people start behaving very oddly. A site specifically targeting white women isn't automatically racist, no. But such a site is not logical by any assessment of the current market. So absent that logic, people look for other reasons, and when you're targeting a specific race, and the economically dominant one at that, you're opening yourself up to such questions.