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In addition is was a genius marketing move. People who hadn't had a coke in years suddenly remembered that they were HUGE coca cola fans and rallied to get it
by jasonkester 16y ago
In addition is was a genius marketing move. People who hadn't had a coke in years suddenly remembered that they were HUGE coca cola fans and rallied to get it back on the market.
When classic coke went on the market, sales were way higher than they had been before the switch. It was a smart move.