And why are the net profits 1.7%? What are the major drivers of cost, and how might Amazon be positioned to combat those? Also, Amazon running a business at 1.

And why are the net profits 1.7%? What are the major drivers of cost, and how might Amazon be positioned to combat those? Also, Amazon running a business at 1.7% net profit for the sake of keeping existing customers happy and potentially acquiring more of them might be worthwhile.