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New Coke indirectly made the company TONs of money. Before New Coke, cane sugar was used as sweeteners (expensive). They used high fructose corn syrup in New Co
by jhawk28 16y ago
New Coke indirectly made the company TONs of money. Before New Coke, cane sugar was used as sweeteners (expensive). They used high fructose corn syrup in New Coke and caused everyone to "hate" it. When they released Coke Classic, they used the old formula, but kept the corn syrup. Because people had become used to the taste, they did not notice the difference. This allowed them to considerably lower the cost of the materials.
- jasonkester 16y agoIn addition is was a genius marketing move. People who hadn't had a coke in years suddenly remembered that they were HUGE coca cola fans and rallied to get it back on the market. When classic coke went on the market, sales were way higher than they had been before the switch. It was a smart move.
- philwelch 16y agoThere's a lot of urban legends about New Coke that are along these lines, but they're not entirely accurate: http://www.snopes.com/cokelore/newcoke.asp http://www.snopes.com/cokelore/newcoke.asp