The auction process only solves that problem if advertisers know what the adjacent content is and use that information to bid less or not bid on it. At that poi

The auction process only solves that problem if advertisers know what the adjacent content is and use that information to bid less or not bid on it. At that point, we're back to the status quo of advertisers policing content. While you might be able to automate the process somewhat with ads that aim for direct conversions, it's still extremely difficult to automatically measure the effectiveness of brand advertising.