There's a finite number of dollars available for charity. There's a fine line between "raising awareness", and a zero-sum shouting match for attention. Peacock

There's a finite number of dollars available for charity. There's a fine line between "raising awareness", and a zero-sum shouting match for attention. Peacocks that invest energy into longer, heavier tails get more mates in the end, making it worth the investment for them and their offspring, but if all peacocks agreed to just halve the size of their tails, the species as a whole would suffer less predation and starvation (please ignore shoddy biology, take it as a crude analogy).