2 ms·
Been wondering the same thing. It's one of the my favorite stories from the Walter Isacson bio. After listening to all the product mgrs for like 3 days in all
by methehack 10y ago
Been wondering the same thing. It's one of the my favorite stories from the Walter Isacson bio. After listening to all the product mgrs for like 3 days in all day meetings describe their 20+ hardware products, he draws a 2x2. Labels one axis "consumer/professional" the other "laptop/desktop" and says "you get four products". Clarity in product offerings means you know who you are; the inverse is also true.
- dijit27 10y agoI fondly remember seeing that product grid on Apple's website. And even though it isn't displayed as a grid I think the current iPad lineup fits the 2 axis concept pretty well. They still have the consumer/professional or consumption/creation axis. The Pro being the professional/creation end. And instead of laptop/desktop they have the size or portability axis. In the large professional there is the 12.9-inch iPad Pro, in the small professional there is the 9.7-inch iPad Pro. For the large consumer there is the iPad and finally the for the small consumer is the iPad mini.