My nephew bought an iPhone 6s Plus the other day at a Walmart, and the signage clearly showed the range of phones from 7 to SE, along with prices, so picking ou

My nephew bought an iPhone 6s Plus the other day at a Walmart, and the signage clearly showed the range of phones from 7 to SE, along with prices, so picking out the newer, high-end phone was a simple matter. I see, when looking at http://www.apple.com/iphone/ http://www.apple.com/iphone/ on my phone that the product line is arrayed at the top, with the 7 labeled as "New".