For a luxury good, isn't it in their best interest to make the differences as opaque as possible? The lower tier, same-sized items are basically "you couldn't

For a luxury good, isn't it in their best interest to make the differences as opaque as possible? The lower tier, same-sized items are basically "you couldn't afford an X" models that allow them to monetize a different market. But the idea is to keep the mystique of the higher tier items as a status symbol. And exposing the specs and highlighting precise differences only leads to people deciding that maybe that feature isn't important to them...