> The collective marketing outlay by Gap, Apple and Motorola for the Red campaign has been enormous, with some estimates as high as $100 million. Even ignoring

> The collective marketing outlay by Gap, Apple and Motorola for the Red campaign has been enormous, with some estimates as high as $100 million. Even ignoring the weasely "some estimates", that's counting advertising by these companies. They advertise mostly to increase their own sales. That budget was never available to charity.